There is no better platform on the planet to practice your writing, get known for your writing, and revel in the joy of writing, than Facebook.
For 2.5 years, I’ve been writing original prose on Facebook, nearly every day. Some of you have loved it. Some of you have shared it. Some of you have at times been infuriated by it. But likely, if you’re reading these words now, you have at some time or another been touched by my writing on Facebook.
Now I’m creating my ultimate Facebook “share”:
The Art of Writing for Facebook
A 4-Week Course by Michael Ellsberg
(Details and Registration Below)
In this course, I will break down for you exactly what I do, why I do it, how I do it, and all my secrets for getting the results I get.
Would you like to have a larger audience for your ideas, writing and creativity online?
Are you looking like to become a writer for real, yet wary of needing to get past “gatekeepers” of the publishing industry such as literary agents, book publishing editors, and magazine editors, etc? Would you like an *immediate* channel to start getting results, feedback, and an audience now without having to get past the gatekeepers?
Are you ready to tap in to a billion+ potential audience, who are all completely f*cking bored out of their minds of yet ONE MORE F*CKING CAT PICTURE or one more recounting of last night’s restaurant meal, and who are…
… for SOMETHING F*CKING ORIGINAL
to PLEASE DEAR GOD
F*CKING FACEBOOK FEED?!!
If this describes you, then there is a massive audience for your taking, if you’re just willing to learn to write more originally and creatively on Facebook.
You’ve probably heard all kinds of “gurus” telling you the “secret” to gaining a “massive” Facebook audience. They come at you with all kinds of tips, tricks, and schemes.
Well, I have only one simple trick for you. It will take some cojones to implement, and a bit of practice, but if you’re willing to listen to what I teach and try it for yourself, you’ll be ahead of 99.99% of other Facebook users, and you’ll grow a steady and loyal audience on Facebook.
You see, most people use Facebook exactly the way the corporate buy-ocracy wants us to–by “sharing” banal updates about how much we looooove whatever latest gadget we’ve just stood in line for hours to purchase, or how delicious the exotic beverage we just drank was.
Because nearly everyone under-uses the potential of Facebook (compared to their own creative potential) that means that there is a
if you are willing to step out of the mold and post something original on Facebook.
(And no, I don’t mean faux-vulnerability–”oh I’m so scared of my own greatness,” etc. etc. —the 2010′s version of the #humblebrag. I mean real vulnerability—the kind that has you scared shitless to press “post”—which is usually the sign you’re about to post something great.)
If you can do that—as I’ll be supporting and guiding you to do in this course—then the world of Facebook is your oyster.
Your readers will begin following you, waiting for the next dose of your creativity to save them from the endless trite pictographs and uplifting truisms set to sunsets and puppies. Your audience will begin:
–> Liking and sharing your posts more. This has the effect of your posts being seen by more people, expanding your audience.
–> Commenting on your posts more. This creates a community of people who invest their time reading, discussing, analyzing, debating, and bonding over your work. Often times the comments spark fascinating discussion which refines your own work and expands your intellectual horizons powerfully.
–> The additional shares, Likes, and comments from your originality have the effect of making your posts showing up in more people’s feeds, further exposing your work to more potential fans, in an ever-expanding upward spiral of influence.
Developing your voice as an original writer on Facebook has several benefits, beyond simply growing your audience on the platform itself:
–> I have consistently found that my Facebook audience is where most of my buyers and paid students and clients come from. Most of my creations are free, but when I create something I want to charge money for, Facebook is what pays the bills. (Thank you Facebook readers!)
–> In The Education of Millionaires, I write that “Your brand is what people think of when they hear your name.” I have consistently found that my Facebook writing is the bedrock of my brand in that sense—even more than two books published by major publishers, and a blog on Forbes.
I have lost count of the number of times someone unknown to me has come up to me at a party and said, “Man, I LOVE your Facebook posts!” and started commenting in detail about their thoughts on one of my most recent posts, always leading to lively discussion.
My first book manuscript was entitled Rock Star Envy. To the extent I ever have the “rock star” experiences (something I’ve always wanted,) of having reached, touched and been appreciated by strangers for my original creations, these experiences have largely been catalyzed through my writing on Facebook.
BUILDING OFFLINE TRIBE
When you start writing original content for Facebook, a community of people you don’t know personally (i.e., “fans”) forms around your work. This is different than when you’re committed to sharing cat photos, etc., because for the most part the only people who hang around to read/see/comment on those cat photos are people who already know you offline, most of whom already know each other.
But when you write original content, you develop a readership for your writing that extends beyond your already-existing friend network. Which means, you become a hub for lots and lots of people meeting each other, connecting with each other online and offline, and viewing you as the person responsible for the cool new people they’ve met. This creates massive good-will for you, and once again, your readers will go to bat for you when you need them to.
There is simply no medium on the planet that gives you the instant feedback on your creative work that Facebook does. If you learn the insights of writing I will share in this course, you can have an idea, bang out a few paragraphs, share it on Facebook, and BOOM… you will instantly have readers commenting on it, Liking it, sharing it, telling you what they love about it, and what think is wrong with it. (Yes, learning to listen to and handle feedback productively while keeping your center and your sanity is one of the key skills of writing on Facebook.) In all the mediums I’ve explored as a writer, I’ve never found one which sparks my creativity as Facebook does–which is why I keep coming back to it again and again.
And guess what, on FB you don’t need to spend much time polishing or editing your writing—Facebook is the one platform that rewards raw expression rather than worked-over PR-approved prose. One of the key skills we’ll be learning is how to “improv” your writing on FB and share your immediate creations. This is a totally different approach to writing than you’ve ever experienced in school, and is part of what makes FB such a powerful tool for writers.
Facebook is, after all, a social NETWORKING site, right? So what is the best way to actually NETWORK on that site? Is it people simply telling their friends how they are #SoBlessed to be on vacation right now? Is it people sharing how cute their puppy/kitten/new gadget is?
I have found that the best way to meet new people on Facebook, is to share your own creativity and originality. And what better way to do that than through your original writing? Nothing else gives people more of a flavor of who you really are.
DATING & MATING
And guess what? If you’re single, you just might meet your special someone through your writing on Facebook. I recently met my new sweetie, from the UK, on Facebook—a story I’ll be sharing soon. How did she first find me? By reading my writing. If you’re looking for love, learning to become a better writer on Facebook may be the best investment you ever make.
In this class, you will learn and gain:
–> My #1 secret for coming up with original, provocative, discussion-worthy writing ideas for Facebook. This one secret alone has been responsible for 80% of my content on Facebook.
–> How to overcome fear of being judged or seen as weird. This is the #1 reason people don’t post more original ideas on Facebook. I will help you blast through these fears in this course.
–> How to develop your own writing “voice” on Facebook.
–> How to make sure your writing is edgy and provocative, yet consistent with your career, family life, and “brand.”
–> The types of posts that, in my experience, get the most commenting, Liking, sharing, discussion (these are not the type of posts that you *think* would be successful.)
–> How to “test” writing ideas out, and get tons of input from your audience, without “giving away the farm” or “spilling the beans” on your writing projects before they’re ready.
–> How to engage with commenters in a way that encourages high-level, hard-hitting, yet respectful and enlightening dialogue around your ideas. (This is one of the aspects that people will most appreciate about your writing on FB—the intelligent dialogue that ensues.)
–> Weekly assignments and “writing seeds” to get you started on your path to being a prominent, successful, recognized Facebook writer with a growing and vibrant audience.
–> A community of fellow students (probably 100+), tied together as a private FB group dedicated to the course. These new friends will serve as your initial audience, reading and commenting on your work, and giving you feedback. You are guaranteed to meet new friends and creative collaborators in this private group.
The Art of Writing for Facebook
A 4-Week Course by Michael Ellsberg
4 Mondays in December:
12/1, 12/8, 12/15 and 12/29
8-10PM Eastern / 5-7PM Pacific, via live teleseminar (live webcast for international students)
(All classes will be recorded and distributed, and the course is set up so you can participate fully, with Q+A, even if you can’t make the live class times)
(Once you’ve registered via the button, click “Return to Michael Ellsberg” to be taken to the Welcome page for the course.)
This is Class 3 of Immersive Awareness meditation. What I found consistently in my practice of this form of meditation is that, at a certain point in the meditation, I would get stuck—and I discovered that what was “sticking” me was some emotion that was present, but that I wasn’t acknowledging. Perhaps shame, fear, self-judgment, or even sometimes the hidden emotion was joy that I wasn’t allowing myself to feel! It was still there, and operating in my mind and body, but just below the surface of awareness.
I call this a “hidden emotion”—and what I discovered is that hidden emotions, unacknowledged, run the show. We run away from these emotions (or dissociate from them) because they’re scary, but they are actually causing much more pain (and repercussions) in our lives unacknowledged than if we learn to dive into them, accept them, and integrate them.
If you think you might have some hidden emotion that is running your show, just below the surface, this recording and meditation will help you dive in, discover it, and love it up so it doesn’t need to hide in the shadows so much. Give yourself 35min of quality uninterrupted time to listen to this recording and do the practice.
The audio is available for streaming below. To download it, CTRL-click on the “Download” link below and select “Save Link As” (on a Mac) or right-click on a PC.
After I wrote The Education of Millionaires, I thought I was going to spend a year after the book came out talking about education, because that’s what the book is about.
But to my surprise, hardly anyone asked me about education.
The thing people all asked me was, “How did you get connected to all those billionaires?”
I thought it was normal to be able to reach all these successful and influential people. But over the course of writing my book I realized that this is actually my special power, and other people want to learn how to do that.
I’ve tried teaching this in lectures. I’ve lectured on this topic at Awesomeness Fest in Playa del Carmen, and at conferences around the country.
But, as clearly as I try to lay out the steps… I’ve found few people are actually able to put them into practice effectively.
So I’ve decided to change tack.
I’m going to do it for you.
I will build your professional network.
Of course, I can’t actually go to talk to potential people in your network for you—otherwise I’d be building my network, not yours!
But I am going to…
- Tell you exactly what to say, on the phone and in networking events, to get in the door
- Help you write emails to key people that will get ANSWERED (all this writing talent of mine has to be good for something, right?! This is what I’ve found to be its most economically-valuable use–networking)
- Devise a secret plan for you that none of your competition will have, for meeting the important people you need to meet
- Help you become the HUB in your network (not a spoke)… the person other people come to for advice, connections, introductions, with opportunities to share.
Do you have something really big you want to accomplish? Does it require the support, endorsement, collaboration, or investment of influential people?
By influential, I mean the people in your industry or field who will connect you to all the resources and opportunities you need.
The difference between meeting even one such influencer in your field, and meeting none, is the difference between your project and/or career sailing smoothly, and you feeling stalled, stuck, and frustrated.
What if you knew exactly what custom-designed actions you needed to take to meet not just one, but dozens of such game-changers for your career?
That’s what I plan to show you.
Tailored to your exact goals, circumstances, location, and industry.
If you are in a business or career and you need to find…
- More Customers
- More Clients
- More Leads
- More Prospects
- More Investors
- More Talent
- More Media/Buzz/PR
- More Word-of-mouth
… then you and I need to talk.
Also, if in your personal life you would like to find…
- A new, more diverse and wider social circle
- Better and more dating prospects
- “The one” for a long-term relationship
- Invitations to more exclusive private social events and insider parties
… this method works just as well.
(One client of mine, a divorced 61-year-old man who had a sleepy social life before our work together, is now regularly hosting 100-person parties for some of the most interesting artists, philanthropists, and entrepreneurs in NYC. Last fall, he met an amazing woman at one of these parties. They fell madly in love, and they’ve been happily together for 6 months now.)
How does this work?
We’re going to get on the phone for 60 minutes, I’m going to hear a bit about your situation and goals, and then I’m going to lay everything out for you, step-by-step. Your own custom networking plan.
If you get just ONE valuable connection out the strategy and tactics I devise for you, your investment will pay itself back. And my goal is for you to get dozens of new valuable connections, if you follow the personalized plan I will give you.
If for any reason you think you didn’t get you money’s worth, I will refund it with no hassle and no hard feelings. My goal is for you to be blown away by this value.
Ready to get on the phone with me and start building a world-class professional and personal network?
After you check out, click the link to return to my site and you’ll be directed to a page with tons of Welcome material plus a link to schedule your appointment immediately.
At Awesomeness Fest in Playa del Carmen, I delivered this keynote:
[Below is an edited transcript. There is also an audio version available for streaming and download at the bottom.]
[By the way, if--after watching this video--you'd like additional help putting these steps into action, in a way that is relevant and tailored to your particular situation, check out my page "I Will Build Your Network"]
You think you’re here right now for a just little dose of awesomeness. Actually, what you’re here for is a religious conversion. The particular religion of which I’m a missionary—and I’m going to convert every last one of you—is the religion of connecting with powerful and influential people. Everything good in my life has come through this power. The most important connection in my life, to my wife Jena, came through a mutual connection. My book deals have come through connections. Most of what has happened in my business life has come through connections. I’m going to share some secrets with you that are going to “super sauce” this power in your life.
There’s one really important distinction you have to understand if you want to be good at this skill, and bring all the benefits that I’ve already mentioned into your life. It’s a distinction between two types of networking: the “right” way, and the “wrong” way. My guess is that a lot of you are unconsciously networking the wrong way, because a lot of people do this.Read More
Here is the video of my debate at the Hindustan Times Leadership Summit, New Delhi, India.
We had a lot of forces against us. I had been in India for 24 hours, did not know the local culture, was in Goddess-knows-what time zone, the motion was worded, for maximum debate fireworks, in a highly polarized way that didn’t work in our favor (“A liberal arts education is a waste of time and money.”) On account of that wording, by show of hands only two people voted, pre-debate, in favor of the motion (my wife and my friend), and most of the hands in the room, full of 500 of India’s most elite businesspeople, went up against it.
Nonetheless, I rained debate hellfire on our opponents. If you’d like to see what it looks like when a young tyke dresses down the headmaster of prestigious Wellington College (one of Britain’s most elite boarding prep schools) for perpetuating and promoting a system in which a year of education at his institution costs 40+ years worth of the average income of an Indian family, watch here.
I also got a chance to tell, to an Indian audience, the story of how my wife got her higher education, informally, traveling in their country on a budget of $6K, for 2 years in her early 20s. That made her a mini-celebrity for the rest of the conference.
We lost the debate (the audience was still overwhelmingly against our motion in the post-vote), but we went down swinging and fighting. Dozens of people came up to me afterwards and expressed gratitude for bringing up the issue of the costs of higher education, which are so pressing for Indian families (as they are for US families). And our opponent, Wellington College headmaster Anthony Seldon, graciously came up to me afterwards after our spirited debate, and said that he thought we won the debate. I was unrelenting and merciless, and had Seldon on his knees (literally! watch the video!) after my segment. He was a good sport and came back swinging in his own segment after mine. You can watch all the fun below.
My segment starts here:
The full debate from the beginning is here:
And stay tuned on the same video (either link), after our debate segment, for a wonderful presentation by Darryl Hannah.