The Craigslist Test of the Value of a B.A.: Introduction to The Education of Millionaires

For people in the industrialized world, middle-class and above, the primary focus of our waking lives between the ages of six and twenty-two is—to a first approximation—grades. To a second approximation, the agenda also includes narrowly defined extracurricular activities, such as sports and music and volunteering, which look good on college applications and entry-level résumés. But if you ask, what is the primary thing parents, teachers, politicians, and society want us to focus on during sixteen years, roughly between the ages of six and twenty-two, the answer is plain and simple: get good grades.

Have you ever stopped to ponder how utterly bizarre this state of affairs is? How in the world did we all get so convinced that academic rigor constituted a prerequisite, necessary and sufficient training for success in life? How did we all get convinced that this one end merited devoting sixteen of the best years of our lives toward it? That we should spend almost our entire youth—potentially some of the most creative, enthusiastic, energetic, and fun years of our lives—in pursuit of little numbers and letters certifying our academic intelligence?

Sir Ken Robinson, author of The Element: How Finding Your Passion Changes Everything, has pondered this puzzling question a lot. In a video talk in the famous TED (Technology Entertainment and Design) series, entitled “Ken Robinson Says Schools Kill Creativity” (which became one of the’s most downloaded talks ever), Sir Ken says: “If you were to visit education, as an alien, and say ‘What’s it for, public education?’ I think you’d have to conclude—if you look at the output, who really succeeds by this, who does everything that they should, who gets all the brownie points, who are the winners—I think you’d have to conclude the whole purpose of public education throughout the world is to produce university professors. Isn’t it? They’re the people who come out the top. . . . And I like university professors, but you know, we shouldn’t hold them up as the high-water mark of all human achievement. They’re just a form of life, another form of life.”

Libertarian critic of our current educational system Charles Murray makes the point another way in his book Real Education: Four Simple Truths for Bringing America’s Schools Back to Reality: “We should look at the kind of work that goes into acquiring a liberal education at the college level in the same way that we look at the grueling apprenticeship that goes into becoming a master chef: something that understandably attracts only a limited number of people.”

These critics are saying, essentially: training to become a college professor and academic scholar is fine for those who truly wish to do so. But if you’ve already gone through college, you are now the product of a system and cultural norm that holds that, in order to prepare for success in life, you must spend sixteen years of your life training toward an ideal of academic perfection.

If you haven’t noticed already, this is a silly system. It’s silly for a very simple reason. For most fields you’d want to enter—aside from, say, research science—beyond basic levels of academic intelligence, developing additional academic intelligence will have virtually no impact on your life prospects and success. Developing your practical intelligence will have far more impact on the quality and success of your life.

In a core section his book Outliers: The Story of Success, for example, Malcolm Gladwell argues meticulously that, above a certain IQ (around 120, which is considered “above average/bright,” but not even “moderately gifted”), additional IQ points have little correlation to real-world success. Ditto for grades—beyond a middling level of academic achievement, there is little evidence that grades (the center point of our waking lives for almost the entire sixteen years of our educational track) bear any causal relationship at all to real-world results, success, achievement, or satisfaction in life.

(See discussion in Outliers of the the study “Michigan’s Minority Graduates in Practice: The River Runs Through Law School,” which found that minority students—despite being admitted with lower grades and test scores, as a part of affirmative action, and despite earning lower grades in law school—went on to have law careers every bit as successful as their white peers. “Being a successful lawyer is about a lot more than IQ,” Gladwell concludes, to explain the findings of the study.)

In one segment, Gladwell compares the lives of two men born with exceptionally high IQs, Chris Langan, known as “the smartest man in America,” with an IQ over 200, and Robert Oppenheimer, scientific director of the Manhattan Project. The brilliance of their minds is comparable, yet one of these men (Oppenheimer) had a profound impact on world history, and another (Langan) has had very little, despite repeated attempts to get his work published.

What is the difference between these two men? According to Gladwell, the main difference is that, in addition to his rocket-high IQ, Oppenheimer also possessed exceptional practical intelligence in navigating his way through the people who could influence his success in the world, “things like knowing what to say to whom, knowing when to say it, and knowing how to say it for maximum effect.” Langan in turn possessed little of this kind of intelligence, and thus was never able to gain much of a toehold in the world of practical achievement.

In his book, Gladwell shows that once a person has demonstrated passable logical, analytic, and academic skills, other factors have much more influence on real-world results—specifically, creativity, innovative thinking, and practical and social intelligence. To the extent that we develop these aptitudes in our lives, we tend to do so out in the real world, not in formal institutions.

(I should make clear that while I think certain of Gladwell’s points in his book support to the basic message of my book, my guess is that he himself would disagree with much in my book; later in his book, he argues that more hours in school training hard in academic subjects, not fewer hours, is essential for inner-city kids’ success. By the way, I don’t presume to tell anyone what they should do for their formal education; it’s not my place to do that. Here I merely argue that the street-smart skills in this book are a necessary addition to any formal education.)

This book is your guide for developing practical success skills in the real world. I focus on seven key skills that will be crucial if you want to succeed in your work and career. These practical skills are not meant to be a replacement for college. Indeed, a classic college education—in its most elite conception—is not meant to teach practical skills at all. That’s not its purpose. You can learn many wonderful things in college. You can be exposed to new ideas, broaden your perspective on life, learn critical thinking skills, and immerse yourself in the great intellectual and cultural treasures of the human mind and spirit.

But, even if you’ve already gone through college, one thing I’m certain wasn’t on the curriculum in school was how to translate these abstract, academic teachings into real-world results in your own life. Yet, this additional education around practical skills is not optional. Learning the skills in this book well is a necessary addition to a college education, if you want to achieve more success in your work and life. This book shows you the way.

I will turn to the seven key skills in a moment. But first, let me tell you a little about who I am and why I decided to write this book.

Next: My Shocking Realization

Pages: 1 2 3 4 5 6

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  • Reply E August 18, 2011 at 4:02 AM

    I left school when I was 15 yet my last two roles were Operations Manager. The only thing I lack is the inside language of business.
    Unfortunately it’s an employers market here in New Zealand where, like your friend Bryan’s experience above, there are 200 applications or more for every job advertised. The process of elimination is tertiary and industry qualifications. If you have neither, you’re instantly binned.
    Most of my roles have been with ‘Bryans’ who can see through the type and value life experience (of which I have a Masters) over letters after a name. The Bryans are always more honest in their communication, realistic in their expectations and thoughtful in their rewards and I will happily wait years between Bryans for these very reasons.

    I really enjoy your writing style and have had similar life experiences to you (sans TC!) so I’m looking forward to reading your book. Have you thought of releasing it as an audio book? That seems to be how I do all of my reading these days. (Truth is that audio books on my MP3 player makes the mundane events in life such as going to the gym and housework more entertaining!!)
    Can’t wait to see what you come out with next…

  • Reply Beth Barany August 18, 2011 at 11:14 AM

    Not many people know this but I dropped out of college for a break of a year and a half. I lived and worked in Paris and started my writing career there, with persistence and more persistence, until the editor finally said yes to publishing one of my articles. But only after I came to his office to pitch him face to face. I did go back to finish my degree, well almost. I didn’t complete the final paper for many years. I learned more out of school than I ever did in school. And school never taught me how to succeed in business. Bryan did. Looking forward to your book, Michael.

  • Reply SG August 19, 2011 at 5:43 AM

    Good article Michael. Street smarts and book smarts, as well as smarts in general versus motivation to succeed, are entirely different things. I commented recently on this subject in a recent post:

  • Reply @BrianHoffstein August 26, 2011 at 6:15 PM


    As someone going into his senior year at Claremont Mckenna College, I can only say it feels like this book was written for me.

    I share many of the same sentiments you have expressed, and am very eager to explore in depth the ideas you mentioned in this introduction.

    I just pre-ordered the book to my kindle, and look forward to its release.

    Best wishes and good luck,


  • Reply Marian Schembari August 30, 2011 at 8:36 AM

    I cannot WAIT until this book comes out. It’s already epic.

  • Reply Genius Intelligence August 31, 2011 at 9:22 PM

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  • Reply Kashif September 2, 2011 at 9:58 AM

    Adding to your point of Academic Intelligence vs Practical Intelligence, I think Home Schooling is the way to raise kids rather than sending them to schools with herd mentality.

    • Reply Stephen Sadowski September 10, 2011 at 5:59 AM

      I would have to agree with you with the small caveat that an unschooling approach to home schooling is optimal for releasing the creativity and boundless energy of youth. A great resource for kids that are stuck in high school is Grace Llewellyn’s Teenage Liberation Handbook, written in a similar vein to this one, i.e. succeeding outside of the walls of formal educational institutions.

  • Reply John Taumoepeau September 8, 2011 at 3:13 AM

    Awesome read……very though provoking. Where is education headed? Etc., Can’t wait for the book!

  • Reply I blurbed a book — The Education of Millionaires - UnCollege September 12, 2011 at 8:23 PM

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  • Reply Clarence October 3, 2011 at 2:02 AM

    Man I have been reading about Micheal and this book for two days!! This information comes at a very pivotial point in my life. I have a BA in English (class of 07) and I have not been able to find a job. I decided at the beginning of this year to go back to school and
    get a degree in design. I planned to go for a bachelors in this because I was told that employers want to see it. But I found out that I have almost spent all of my federal loan money on my first degree. I will only be able to get a associates. I was hurt. Then I checked my facebook feed on friday night and I felt better, I began to read about this Micheal Ellsberg and his book I will get it No Doubt!!

  • Reply Occupy your life. | October 17, 2011 at 12:27 PM

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  • Reply Joe Magnotti October 12, 2012 at 3:03 AM

    Not sure I agree with what you say here. Back in 2002, the economy was in the shitter and that’s the only reason the MBA would apply for a $10 an hour data entry job. Agreed that the economy is in the shitter again, but now is the time to take advantage of talent at a reduced price. I would make the argument that Bryan’s case is a bad example — not that education means much, but a history of success is what I look for when hiring. You rarely find that with a HIGH SCHOOL dropout. He should have leveraged the situation and found a better employee at a reduced cost. In the end it worked out, but most of the time it won’t.

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