I am building an elite team of a few enthusiastic apprentices to work closely with me on interesting, educational, challenging, thought-provoking research and outreach related to book PR in the digital age, and to learn a ton about publishing/writing/networking/PR/marketing and book launches in the process.
You will be conducting web research, outreach, and relationship-building with journalists and writers on topics related to my recent book The Education of Millionaires. Topics include the student debt bubble, revolutionary innovation and disruption in the education field, out-of-work college graduates (perhaps you are one?! :), #OWS as it relates to student debt and disgruntled college graduates, debates over the value of higher education, and the rising trend towards youth entrepreneurialism and entrepreneurial self-education.
Depending on your success with the above research and outreach, the apprenticeship can then get into deeper aspects of the entire process of book creation, writing, pitching, and marketing. Learn about researching book ideas, writing proposals, pitching projects, writing and editing drafts, and designing future book launches.
You Must Be….
The skills required for this apprenticeship (and which you will develop massively by participating on the team) include:
- networking savvy (tact, grace, social intelligence, strategic thinking)
- writing skills
- web research
- social media savvy (blogs, Facebook, Twitter, LinkedIn for professional networking)
- graceful and diplomatic email manner (one of the most valuable and most difficult-to-master career skills I know of!)
- initiative in coming up with your own ideas related to our projects
You will get my absolute commitment to your own professional and career development and success beyond this apprenticeship. People pay me a lot for my coaching/consulting/guidance, and you’ll be getting a lot of it if you demonstrate ambition, initiative and engagement. The more you put in, the more you’ll get out.
I will also provide marketing/sales guidance and mentorship for your career, and quality connections and referrals among my vast network, where appropriate.
This is a particularly valuable opportunity if you are looking to break into (or advance a career in):
- PR/Publicity
- Digital marketing
- Writing/book publishing
- Blogging
- Journalism
My expectation is that you commit a minimum of 5 hrs/week (more is welcome). Because it is totally flexible, you can do this apprenticeship from anywhere with an Internet connection, though I want at least a few on my apprentice team based where I live, NYC. So extra brownie points go to those in the NYC area.
You will be managed by my rockstar Brand Manager Rachel, with plenty of facetime (or ‘Net time) with me each month.
How to Apply
Fill out the form below with as much of the requested information as possible (required fields marked with *asterisk.)
And, since this is all about questioning the status quo of higher education, here’s a fun twist:
Do not mention your educational credentials anywhere in this application. I want you telling me about your real-world experience, not resting on your theoretical laurels.
I could care less if you have three MAs, two Ph.Ds and an MBA from Harvard to boot—all are fine. But what I really care about is your enthusiasm, and your real-world chops. If you mention anything having to do with your formal educational credentials anywhere in your application on this page, your application will be deleted immediately.
Not that I have anything against formal higher education or anything ;-) I just prefer hearing about your real-world experience, not your classroom experience.
I will be judging your application based on your enthusiasm and passion for the apprenticeship, your motivation, your already-existing savvy with social media, and the amount of fluency, grace, and personality (yes, personality!) you convey in your writing in the application.
Does this apprenticeship sound fun? Does it sound educational? Does it sound valuable? Get to it!
Applications are rolling until the apprentice team is full. Due to volume, I am not able to respond to all applications personally. If I think we’re a good match, you’ll hear from me within 2 weeks. If you don’t hear from me within 2 weeks, assume that for whatever reason I felt other applicants would make a better match. Thank you!
–Michael
@MichaelEllsberg
