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Lectures

Persuasive Arts, Lectures, Videos

How to Connect With Powerful and Influential People

At Awesomeness Fest in Playa del Carmen, I delivered this keynote:

[Below is an edited transcript. There is also an audio version available for streaming and download at the bottom.]

[By the way, if–after watching this video–you’d like additional help putting these steps into action, in a way that is relevant and tailored to your particular situation, check out my page “I Will Build Your Network“]

You think you’re here right now for a just little dose of awesomeness. Actually, what you’re here for is a religious conversion. The particular religion of which I’m a missionary—and I’m going to convert every last one of you—is the religion of connecting with powerful and influential people. Everything good in my life has come through this power. The most important connection in my life, to my wife Jena, came through a mutual connection. My book deals have come through connections. Most of what has happened in my business life has come through connections. I’m going to share some secrets with you that are going to “super sauce” this power in your life.

There’s one really important distinction you have to understand if you want to be good at this skill, and bring all the benefits that I’ve already mentioned into your life. It’s a distinction between two types of networking: the “right” way, and the “wrong” way. My guess is that a lot of you are unconsciously networking the wrong way, because a lot of people do this.

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Lectures, Self-Education and Self-Investment, Videos

My Debate in India, Sponsored By the Hindustan Times

Here is the video of my debate at the Hindustan Times Leadership Summit, New Delhi, India.

We had a lot of forces against us. I had been in India for 24 hours, did not know the local culture, was in Goddess-knows-what time zone, the motion was worded, for maximum debate fireworks, in a highly polarized way that didn’t work in our favor (“A liberal arts education is a waste of time and money.”) On account of that wording, by show of hands only two people voted, pre-debate, in favor of the motion (my wife and my friend), and most of the hands in the room, full of 500 of India’s most elite businesspeople, went up against it.

Nonetheless, I rained debate hellfire on our opponents. If you’d like to see what it looks like when a young tyke dresses down the headmaster of prestigious Wellington College (one of Britain’s most elite boarding prep schools) for perpetuating and promoting a system in which a year of education at his institution costs 40+ years worth of the average income of an Indian family, watch here.

I also got a chance to tell, to an Indian audience, the story of how my wife got her higher education, informally, traveling in their country on a budget of $6K, for 2 years in her early 20s. That made her a mini-celebrity for the rest of the conference.

We lost the debate (the audience was still overwhelmingly against our motion in the post-vote), but we went down swinging and fighting. Dozens of people came up to me afterwards and expressed gratitude for bringing up the issue of the costs of higher education, which are so pressing for Indian families (as they are for US families). And our opponent, Wellington College headmaster Anthony Seldon, graciously came up to me afterwards after our spirited debate, and said that he thought we won the debate. I was unrelenting and merciless, and had Seldon on his knees (literally! watch the video!) after my segment. He was a good sport and came back swinging in his own segment after mine. You can watch all the fun below.

My segment starts here:
http://www.youtube.com/watch?v=Yoi-ixfqWkc&t=1h17m34s

The full debate from the beginning is here:
http://www.youtube.com/watch?v=Yoi-ixfqWkc&t=56m27s

And stay tuned on the same video (either link), after our debate segment, for a wonderful presentation by Darryl Hannah.

Lectures, Videos

Your Competitive Advantage is Not Information, It’s Transformation

Of all the talks I’ve ever given, this is, in my judgment, the best.

At Jazz @ Lincoln Center, speaking to the students of the Institute for Integrative Nutrition:

[Below is the edited transcript. An audio version is available for download at the bottom]

If you are a thought leader, trainer, coach, or service provider of any kind who shares with an audience or works or with personal clients, you are in the midst of a storm right now.

There’s a very powerful competitor out there trying to put each and every one of you out of business. This is an extremely well-funded competitor. I just checked their market capitalization. It’s around $230 billion. Everyone has heard of them. Everyone uses them. People have access to it on their computer and in their pockets or phones. Pretty soon it’s going to be driving your cars. It’s even going to be on your eyeglasses. If you haven’t guessed, I’m talking about Google.

We live in an age now where information is abundant, cheap, and free. If you are going to compete by providing information to your clients, you will lose. Competing with Google is a losing proposition. Often you’ll hear the distinction made between information and knowledge. There’s so much information out there, but what we really need is knowledge. Google has us beat here because they have videos. They own YouTube. Anyone can get the information distilled in any way they need. They can get all the concepts they need for free. Just flip on TED or go to YouTube. It’s all there.

This sounds a little depressing. How can you compete with this behemoth that is making all of the world’s information free and available to everyone? The answer is that your competitive advantage is not information. It is transformation.

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